Virtual Reality: Limitless Possibilities for Service Design
Benjamin Lucas from Maastricht University and Kay Schröder from Zuyd University of Applied Sciences, published a guest article on the possibilities of virtual reality for service design for the American Marketing Association SERVSIG group. In this article they give an interesting insight into their virtual reality project (NI1) at BISS, which is aimed at putting VR technology in the hands of bioinformatics and computational biology researchers working with complex network data.
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How will your organization prepare for extreme scenarios?
Last week the BISS Institute and the Service Science Factory published an informative article on the outcomes of a collaborative project with APG called ''Extreme Scenarios''. Rapid changes in technology, customer needs and society forces large organizations to constantly adapt to a changing context in order to remain relevant. The aim of the the Extreme Scenarios project was to create strategies that make use of these new opportunities and to prepare organizations for these upcoming challenges by painting a picture of the future. This project led to some interesting insights worth sharing. Therefore these insights were captured in an article by Damiën Luciën Nunes and Martine Hermans.
Proud to be nominated!
ICT trade magazine Computable has nominated ten "Partner Projects" for the 2017 Computable Awards.
The Brightlands Smart Services Campus is one of the nominees.
Dr. Alex Henkel honoured with the dissertation award of the American Marketing Association Servsig group
Last week Dr. Alex Henkel, one of our social scientists, attended the QUIS conference in Porto on service excellence in management.
There his dissertation work on social dynamics of service interactions was honored with the prestigious dissertation award of the American Marketing Association Servsig group.
13 September, Openings Brightlands Smart Services Campus
This monday minister Henk Kamp of Economic Affairs and Prince Constantijn, Special Envoy Startup Delta, officially opened the Brightlands Smart Services Campus in Heerlen. Computable captured this beautiful day on video.Read more