Start questioning

How do we unleash the potential of data to enrich the lives of people, make cities smarter and add value to business? At the Business Intelligence & Smart Services (BISS) Institute we are driven to co-create data-driven solutions and smart services that make the world a little better every day.

We are a centre of excellence operated jointly by Maastricht University, Zuyd University of Applied Sciences, and the Open University of the Netherlands. It is our goal to connect students, researchers and professionals to instigate and inspire new data driven projects and ideas. To fuel innovation, facilitate fundamental and applied research, share knowledge and educate both students and professionals.

Three areas of expertise

By using digital data in combination with a range of technologies in data analytics and data visualisation we want to develop innovative services with socioeconomic impact.
We focus on three areas of expertise: smart interaction, smart support and smart business models. Please browse through our website to learn more about current research and co-creation projects, trainings and events.

Smart interaction
Interpersonal or human/machine information exchange that incorporates some form of artificial intelligence, data analysis or data visualisation.

Smart support
The art to support individuals and organizations in decision making and daily activities, using intelligent, hybrid human/machine collaboration systems.

Smart business
Models of companies that provide Smart Services, which describe the interrelated architectural, co-operational and financial arrangements of organizations.

Current projects have a main focus on finance, health and citizenship, but we are open to challenges from other sectors. Please contact BISS.

Co-create to publish, kick-start and educate

We believe in co-creation as the way forward in both science and business. Whether the result is a published scientific article, a business start-up or both; we are constantly developing new insights and committed to share this knowledge with students and professionals alike.

At the heart of Brightlands Smart Services Campus

We are located at the Brightlands Smart Services Campus and an integral part of the larger ecosystem that is flourishing here. Over 40 companies are active in-house and many more participate in different projects, teaming up with researchers and students whenever co-operation adds value. Among other facilities we run a fully operational Service Innovation lab and a separate Data Experience lab. The large Service Innovation lab has got flexible furniture to make it usable for various purposes (workshops, brainstorms seminars, student projects and many more). The Data Experience lab is mainly used for the development of data visualization applications. When looking for a fully equipped location in a data science environment, please contact us.


One of many collaboration programs we participate in is Techruption. Since the start of Techruption program in late 2016, BISS became in charge for the AI line. Please find out more about artificial intelligence projects at the Techruption site.

Start questioning

Every groundbreaking idea starts with a single question. Please get in touch and ask us anything at all. Who knows here it will end!



Prof. Rudolf Müller

Scientific Director

Mark Liedekerken LLM

Managing Director

Prof. Harold Hassink

Education Director

Prof. Remko Helms

Research Director

Dr Rui Jorge Almeida

Assistant Professor

Jeroen Baijens MSc

PhD student

Dr Roger Bemelmans

Professor Data Intelligence

Dr Stefano Bromuri

Assistant Professor

Prof. Petru Curseu

Professor of Organizational Behavior

Dr Wiebke Eberhardt


Dr Mahdi Ebrahim

Assistant professor of Service Design and Innovation

François Engelen

Interaction Designer

Pieter Geelen MSc

PhD student

Dr Mark Graus

Assistant Professor Data Science in Marketing

Dr Alex Henkel

Behavioral Researcher

Dr Deniz Iren


Prof. Jos Lemmink

Professor of Marketing and Service Innovation

Dominique Nijssen MSc

PhD student

Michelle van Pinxteren MSc

PhD student

Dr Mark Pluymaekers

Professor of International Relationship Management

Hannah Schmitt MSc

PhD student

Kay Schröder

Head of Data Visualisation

Dr Visara Urovi

Assistant Professor

Weiwei Wang

PhD student

Koen Weterings MSc

PhD student

Dr Martijn Zoet



Marcel Claus


Esther Haenen

Manager BISS Office
+31 (0)6 3656 0941

Martine Hermans MSc

Project leader
+31 (0)6 1151 9102

Ellen Pijpers MSc

Project leader
+31 (0)6 2239 0410

Samantha Schmitz

Secretary BISS Management
+31 (0)6 3926 4601

Hans Wilbrink MSc

+31 (0)6 5237 0531


There are no BISS vacancies at this moment.

But, check out job openings at Brightlands and your future might start here.