Hannah is a PhD student in Urban Mobility Behavior at Maastricht University, School of Business and Economics. Driven by her interest in ubiquitous computing, she decided to combine this discipline with her background in business, marketing and human behavior and now conducts urban mobility research using smartphone-based tracking.
Hannah’s research uses geo-location data combined with existing information on the urban environment and its citizens and relies on novel analytical methods to investigate individual and recurring pattern. The outcomes have a remarkable societal impact since Hannah focuses on understanding mobility behavior for a more sustainable and flexible future in cities.
At BISS, Hannah works together with fellow researchers and industry partners on a better understanding and innovative solutions for improved urban mobility and city life more broadly.