Elisabeth (Lisa) Brüggen is Full Professor of Financial Services at Maastricht University, School of Business and Economics (SBE).
She has published multiple studies on financial well-being and pension communications in, among others, the Journal of Marketing.
The mission of her research is to generate evidence-based insights to accelerate people’s financial planning. She is especially interested in the role of digitalization in smart decision making. For example, can smart apps and smart digital choice architectures nudge consumers into selecting the most suitable option? How do human-machine interactions influence customer experiences and well-being? Can financial well-being improve through smart apps and data visualization? Can personalized pension communication increase member engagement?